Using dark data to drive business resilience

What businesses need to know to evaluate partner cyber resilience

Many recent high-profile breaches have underscored two important cybersecurity lessons: the need for increased scrutiny in evaluating access and controls of partners handling valuable customer data, and the imperatives of assessing a third party’s (hopefully multi-layered) approach to cyber resilience.

Are your security policies consistent throughout departments and personnel?

Given the average number of tech tools, platforms and partnerships today, having a clear and consistent partner evaluation process is critical for the protection of customer data and in limiting overall risk of exposure to cyber attacks. It is not an area where a business can “cut corners” to save time or dollars if the partnership cost seems too good to pass up – the long-term risk is simply not worth the short-term gain…

Insurance and natural disasters: Protecting clients and their businesses

Using dark data to drive business resilience

COVID-19 has highlighted the importance of resilience for new and growing businesses. SMEs, the backbone of the global economy, were among the hardest hit during the height of the pandemic. Despite the circumstances, many have continued to grow and expand by turning to digital solutions to overcome the health challenges and changes in behaviour caused by the pandemic.

By understanding dark data, companies can have a better overview of their operations to identity new growth opportunities and solve their customer’s challenges quicker. 

From virtual conferencing to AI and machine learning, all forms of technology have helped companies to navigate unprecedented societal change as companies transition to remote working and contactless payments. Continuing to utilise technological innovation in a post-COVID-19 world will be crucial, and that’s where dark data can help.

What is dark data?

Dark data is the most recent innovation in the data revolution. But it’s actually been around longer than you think. Dark data is information collected as a by-product of normal business activity. It is data that is often under-utilised by the majority of companies. Indeed, many are unaware of its existence and how it can be harnessed.

Dark data can help businesses better understand their customers and the market conditions to drive business performance and resilience. For instance, dark data could be internal data such as email correspondences, or external data including customer profiles and purchasing activity. By accessing this information, businesses can contextualise existing insights to inform business strategies and intelligent decision making…

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