Seven Strategies to Ensure Influencer Marketing Resilience

How To Fortify Your Organization’s Resilience Well

Resilience is the capacity to recover quickly from difficulties and spring back into shape. Experts like Roger Martin have been speaking out for years about how we’ve sacrificed resilience at the altar of efficiency, and it seems like only now, as a result of Covid-19, people are listening. The last few months have proven the importance of resilience, as it has meant and will mean the difference between success and failure for individuals, teams, organizations, leaders, business models, supply chains, communities, regions, and countries.

Resilience is a crucial concept for leaders, but its multifaceted nature makes it incredibly difficult to cultivate. Leaders must consider the resilience of individuals, as well as the resilience of their teams, organization, culture and system…

Seven Strategies to Ensure Influencer Marketing Resilience

Love them or hate them, influencers are a driving force in the world of marketing. It’s estimated that around 17% of companies actually spend half their marketing budgets on influencer marketing because, well, it brings results. Overwhelmingly, marketers say influencers drive some of the best ROI results available today.

So, it really does pay to not only create an influencer program but to integrate it into a wider marketing effort to ensure it remains robust and resilient for the long term. If you build your program with care and an eye to the long-term, your program will be resilient. But how do you go about doing this?

Here are seven tips to help you ensure your influencer program is set up to be resilient…

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