Reputation resilience: A leadership imperative for the post-Covid world

The belongings, now a heap of mud, water and rubble, of families affected by tropical storm Amanda are collected in the streets and alleys of this community in San Salvador. El Salvador, June 2020. Full story:


How 2020 could get so much worse

The hard-working staff here at Spoiler Alerts detailed some reasons for optimism Monday amid a year of catastrophe. There are tentative signs of good news in terms of the economy and the pandemic; there are more robust signs that there has been a shift in public attitudes about race in America, and a hardening of military attitudes against getting involved in domestic politics.

These are all to the good. And for those readers who believe President Trump has made many of the country’s calamities worse, the additional good news is that he is losing — and losing badly — in his reelection campaign.

Of course, this being 2020, shorting optimism and going long on pessimism seems like the smart play. There have been wide-ranging debates over the past week about whether 2020 is as bad as 1968 and what else could happen to make things worse…


Reputation resilience: A leadership imperative for the post-Covid world

A reputation takes years to build and no time to be ruined. In an age of all-pervasive media and when everyone’s a broadcaster, reputation has become more precious than ever.

The Economist termed reputation the ‘risk of risks’ in 2007. This played out in the years to come: The 2008 economic recession impacting the financial sector; Google’s China exit; Toyota’s product recall in 2010 and BP’s record oil spill, all highlighted this concern. KPMG’s 2017 Global CEO Outlook Survey listed reputational and brand risk as a top concern. World Economic Forum’s Global Risk Report 2020 points to the complexity of various risks, underscoring the importance of understanding the systemic nature of reputation risk.

There is a direct link between media diffusion and reputation impact. While a minor impact could merit only local media coverage, a catastrophic one could lead to global negative coverage, long-term. No wonder it gets Warren Buffet to feel, “If you lose dollars for the firm, I will be understanding. If you lose reputation, I will be ruthless.” SoftBank’s Masayoshi Son couldn’t agree more…


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