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Richard Branson Survived Irma and is Helping Others Rebuild. Here Are His Words on How to Weather Any Storm.

Richard Branson Survived Irma and is Helping Others Rebuild. Here Are His Words on How to Weather Any Storm.

surviving storm

CREDIT: Getty Images

He’s a billionaire. He’s been knighted by the queen. He’s had so many business ventures even he has trouble keeping track of them all. You might think the guy does not know much about cutting his losses. However, Richard Branson has had to change tactics, pivot or ditch more times than most.  Virgin Records, his billion-dollar music enterprise, started to fund the cash-strapped magazine he’d dropped out of school at sixteen to found. On its initial test flight, his airline’s only plane suffered extreme damage when a flock of birds flew into its engine. He almost didn’t get the certification he needed to get the money for repairs. Branson himself almost died when he and his co-pilot accidentally dumped most of their fuel and flew into a gale.

But through it all, Richard Branson has consistently found inspiration and determination to continue moving forward. Even now as he and his neighbors rebound from the destruction of Hurricane Irma, Branson charges forward with the good of all in mind.

Here’s what he says about when to change course, when to quit and when to keep going full steam ahead…

 

Why we’re decades away from predicting earthquakes

Almost as long as scientists have been studying earthquakes, they’ve been trying to predict them. Despite over 150 years of seismology, most scientists agree that no earthquake has ever truly been predicted.

The bottom line: “We’re no closer to earthquake prediction than we ever were, and are perhaps farther in that we now understand the difficulties better,” says Robert Geller, a seismologist at the University of Tokyo.

Keep reading 433 words

What’s needed: A reliable and accurate predictions of the time, location and strength of a temblor.

At its heart, it seems simple: earthquakes are just a release of stress. Shouldn’t it be basic physics to understand when the fault has reached a breaking point? That’s what geologist Harry Fielding Reid thought in 1910 when he proposed stretching strings across a fault, and measuring their movement until an earthquake came.

But that was 100 years ago. We’ve moved beyond string. We have seismometers and electromagnetic sensors and devices that measure stress deep below the ground…

 

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