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Insurers must do more to educate Canadians about flood risk

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Insurers must do more to educate Canadians about flood risk

Rob Wesseling is president and CEO of The Co-operators, a national insurance and financial services organization.

In the wake of widespread spring flooding, heavy rains and high water levels now threaten more of the same in communities across the country. And while floodwaters inevitably recede, the financial and emotional fallout will continue to make waves.

In the past decade, insured losses from natural disasters, of which floods are the most common example, have more than doubled. In this new reality, our role as insurers continues to be put to the test and rightly so. Today, in the context of a rapidly changing…


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