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When The Lights Go Out, Will You Be Ready?

The Comprehensive Business Case for Sustainability

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These require sophisticated, sustainability-based management. Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. On the contrary, academic research and business experience point to quite the opposite.

Embedded sustainability efforts clearly result in a positive impact on business performance.  Drawing from our own research and our colleagues’ research in this area, we have created a sustainability business case for the 21st century corporate executive. Hoping to alleviate their concerns, this article also provides concrete examples of how sustainability benefits the bottom line…

 

When The Lights Go Out, Will You Be Ready?

lights

When we know bad things can and will happen – fire, flood, hurricane, broken water heaters, leaky roofs, etc. – why is it we are often not as prepared as we need to be for life’s disastrous events? I was pondering this thought recently during an extended power outage while waiting out Hurricane Matthew, the latest of multiple hurricanes I’ve experienced over the years. Some of the storms I’ve been through were devastating direct hits, and others, like Matthew, were glancing blows that were still serious and impactful but relatively less traumatic in the amount of carnage and disruption they left behind. As I sat in the dark listening to the winds howl outside, I pondered how various calamities…

 

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This entry was posted on 27/10/2016 by in Uncategorized and tagged .

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